TNS Media Research secures five year deal for SkyView panel

TNS Media Research has signed a 5-year renewal of its partnership with BSkyB to provide the satellite broadcaster’s bespoke audience measurement panel, SkyView.

TNS has been running SkyView – the world’s first commercial audience measurement service to use set-top box data collection and return path technology – since 2005.

“Information reported from the service enables Sky to understand how subscribers are using their digital services including how much programming is time-shifted through Sky+, how demand is growing for high definition programming, how customers are interacting through the ‘red button’, and the increasing uptake of Sky’s Video on Demand services,” TNS said in a statement.

Julian Dobinson, research director at BSkyB, said: “We’ve realised considerable value across the business since appointing TNS Media Research in 2005.

“As the in-home entertainment environment becomes more complex and competitive, and our subscribers become more discerning, we need to understand exactly where our customers are enjoying value across our platform. This insight helps shape our business so that it delivers against the demands and expectations of our customers.”

Nick Burfitt, global head of RaPiDView, the division responsible for managing the SkyView services at TNS, said: “TNS Media Research is delighted to have renewed this prestigious contract and look forward to continuing to work with Sky in developing the service even further over the next five years.”