According to a recent CIA Medialab survey 23% of 450 cable and satellite subscribers believe there is too much advertising on cable and satellite television. 46% of cable and satellite subscribers agree that sports coverage is better than terrestrial television. Only 38% believe the best films are on cable and satellite.
The following table summarises the responses of subscribers and non-subscribers on cable and satellite:
Cable/Satellite Opinions
%
Subscribers
All Adults
Best sport coverage
46
25
Best films
38
21
Best news & current affairs
25
13
Too much advertising and sponsorship
23
14
Best children’s programmes
24
11
Good value for money
25
10
Essential for good programmes
21
9
Too many American and Australian programmes
19
14
Not enough incentive, apart from sport, to subscribe
12
13
Important part of individuals life
6
2
Costs too much
6
20
Advertising is poor compared to ITV/C4
7
3
None/don’t know
4
29
Propeller Marketing: 0171 636 6300
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