Top Advertisers Increase Spend During 2002

The majority of the UK’s top ten advertisers increased their expenditure year on year during 2002, according to the latest figures compiled by Nieslen Media Research and published in this week’s Marketing magazine.

The data shows that Toyota increased its adspend by 77.3% year on year to over £65.5 million, followed by L’Oreal Golden, which recorded a 41.2% rise to £71 million. Proctor & Gamble replaced COI Communications as the UK’s top spending advertiser, increasing its expenditure by 32.1% year on year to almost £162 million (see below).

Nestlé and COI Communications reduced their adspend by the most significant amounts in year on year analysis. The former scaled down its expenditure by 17.4% during 2002 and the latter cut its adspend by 15.6%. Masterfoods retianed its position as the UK’s sixth biggest advertiser, despite reducing its spend by 8.1% and British Telecom scaled down its expenditure by 2% to £96.5 million (see below).

Despite these reductions 2002 was a positive year for the UK’s top 100 advertisers, which increased their spend to £3.7 billion. Expenditure for the top 300 advertisers rose by 10% year on year during 2002, compared with a 0.7% increase for the top 300 in 2001. For all UK advertisers there has been an increase of 0.75% in 2002 adspend.

Nielsen Media Research: 01344 627 553 www.nielsenmedia.com Marketing: 020 8276 4567

Recent Research Stories from NewsLine Commercial Radio Boosted By Sponsorship And Promotions MacKenzie Commissions Rival Radio Audience Survey CRCA Welcomes Report Criticising Communications Bill

Subscribers can access ten years of NewsLine articles by clicking the Search button to the left