National Power with the PowerGen Flotation spent the highest of any brand in any single media in February, spending £2.241m in national newspapers, according to the latest Register-Meal data. The biggest spending brand on television for February was Renault Laguna, with £1.863m.
TOP SPENDING BRANDS FOR FEBRUARY BY MEDIA
MEDIA
BRAND
TOTAL £ 000s
TELEVISION
Renault Laguna
1,863
RADIO
McDonalds
616
NATIONAL NEWSPAPERS
National Power/PowerGen Flotation
2,241
CONSUMER
Franklin Mint Plates
451
REGIONAL
Halifax Property Services
1,028
CINEMA
Levi’s 501 Jeans
321
The outdoor data for January and February is delayed due to program rewrites at Key Systems and is expected at the end of April 1995.
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