Translucis Secures Big Brand Ad Deals

Translucis has secured two separate contracts to promote T-Mobile and UIP’s latest film release in 280 bars and clubs across the country.

Both campaigns will run across the company’s Magnetic network and according to research carried out by Translucis will reach about 1.3 million 18-24 year-olds per week for a two week period (see Translucis Ad Screens Prove Magnetic). The UIP campaign will promote the new Matt Damon film “Bourne Identity” and will be supported by a series of television commercials. Translucis is hoping to promote the film by word-of-mouth and research carried out by the digital media company suggests the ad screens in pubs and clubs effectively build up brand awareness and trigger conversations (see Translucis Turns On 18-24 Year Olds). The T-Mobile campaign will promote picture messaging and will also be supported by TV commercials. The adverts will comprise thirty-second shots that will be shown four times an hour on the Magnetic channel.

Translucis has previously conducted campaigns for Entertainment Films including the recent Will Smith Ali biopic. Earlier this year it also secured a broadcast deal with Channel 4 to screen Big Brother via its digital media network.(see Translucis Brings Big Brother To Bars And Clubs).

Translucis: 0207 529 5300 www.translucis.com

Recent Outdoor Stories from NewsLine Outdoor Connection Rolls Out 48-Sheet Polo Campaign Outdoor Advertising Association Sees Signs Of Recovery shopfront

Subscribers can access ten years of NewsLine articles by clicking the Search button to the left