Trouble And Royal Mail Unite In Writing Campaign

Teen channel Trouble has struck a sponsorship deal with the Royal Mail to encourage this age group to use their services. The Flextech-owned channel has put together a comprehensive sponsorship package which includes advertiser-supplied programming.

The main purpose of the venture was to encourage teenagers to write letters. Over the summer the channel invited viewers to write in, using the web site or text service, describing their ideal date. The winners were then invited to be filmed on Trouble’s summer show, T99, and viewers wrote in to request a date with the person of their choice.

Head of client sale and business development at Flextech television sales Chris Babayode acknowledged the benefits of dedicated channels for advertisers: “Trouble is perfectly placed to deliver the target audience that Royal Mail are after. We were able to create and produce a series of sponsored programmes in response to their objectives which demonstrates our ability to offer advertisers targeted oppurtunities that go beyond the ‘thirty second spot’.”

Flextech: 0171 299 5000