TV Leads Growth In UK Adspend During Q2

UK advertising expenditure increased by 1.1% year on year during the second quarter of 2002 to £3,440 million, according to the latest figures from the Advertising Association’s Quarterly Survey of Advertising Expenditure.

The figures, compiled by the World Advertising Research Centre, reveal good news for beleaguered TV sector, which saw adspend improve by 5.4% in current price-terms between April and June this year due to increased advertiser activity during this summer’s World Cup. The Radio sector also benefited from interest in the tournament, with adspend rising by 0.1% year on year to £121 million.

National Newspapers fared less well during the second quarter of 2002, with adspend falling by 6.5% year on year to £483 million. Regional Newspapers followed suit, with a 0.3% year on year decline in current price-terms during the same period.

The Consumer Magazine sector did not escape the downturn, with adspend dropping by 0.5% year on year to £198 million. Business Magazines also experienced a 5.6% year on year decline between April and June 2002 to £280 million.

Adspend for the Outdoor sector was £174 million in the second quarter of 2002, a fall of 2.1% in current price-terms when compared with the same period the previous year. However, expenditure on Direct Mail grew by 9.7% year on year to £527 million.

Advertising Association: 020 828 2771 www.adassoc.org.uk

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