TV Market Round-Up – October 2001
Revenue
Year on year analysis shows that total TV revenue fell 9.6% during October as the advertising downturn continued to cast a shadow over the industry. ITV1 was the worst hit with revenue falling 11.9% year on year, closely followed by Channel 4, which saw revenue drop 6.1% during October. GMTV was the only network to see revenue increase showing a year on year gain of 7.8%.
Satellite revenue also continued to be affected by the worsening economic climate, dropping 9.1% year on year.
| Total Television Revenue – October 2001 | |||
| Total Revenue | Oct 00 | Oct 01 | % Change |
| ITV1 | 181,750,000 | 160,190,000 | -11.9 |
| C4 | 60,500,000 | 56,830,000 | -6.1 |
| C5 | 20,270,000 | 19,270,000 | -4.9 |
| GMTV | 6,093,333 | 6,570,000 | 7.8 |
| Total Terrestrial (inc. GMTV) | 268,613,333 | 242,860,000 | -9.6 |
| Total Satellite | 42,800,000 | 38,900,000 | -9.1 |
| Source: Agency Estimates | |||
Among the ITV franchises Central and Scotland saw the most notable increases in terms of share of revenue. The former saw a year on year increase of 1.1 percentage points and the latter climbed 0.9 percentage points during October. LWT again saw the most significant year on year loss with share of revenue falling 1.9 percentage points. Carlton and Central continued to dominate in terms of share, the former claiming just over 15% and the latter almost 16% share of revenue.
| October ITV Franchise Revenue Share Comparison | |||
| Station | Oct 00 | Oct 01 | % Point Change |
| Scotland | 5.86 | 6.5 | 0.9 |
| Anglia TV | 7.33 | 7.77 | 0.3 |
| Carlton | 16.13 | 15.19 | -0.5 |
| LWT | 12.14 | 10.27 | -1.9 |
| Central | 15.92 | 15.98 | 1.1 |
| North West/Border | 10.37 | 10.84 | -0.3 |
| Meridian | 11.74 | 11.86 | -0.3 |
| West Country | 2 | 2.09 | 0.1 |
| Ulster (UTV) | 1.99 | 2.01 | 0.1 |
| HTV | 5.47 | 5.73 | 0.2 |
| Yorkshire/North East | 11.04 | 11.75 | 0.2 |
Costs Per Thousand
ITV1 saw costs per thousand increase across the board during October. The most significant increase was in the Housewives With Children category, which went up 8.4%. Channel 4 saw an increase of 1.5% in the Housewives With Children category but its most notable growth was in the Men category, which rose 3.2%. Channel 5 saw costs per thousand fall across all categories, the most significant decrease was in the Housewives With Children category, which fell 19.7%.
| CPTs | ||||||
| ITV1 | % Ch YoY | Channel 4 | % Ch YoY | Channel 5 | % Ch YoY | |
| Adults | 845 | 3.2 | 857 | -0.4 | 431 | -12.1 |
| Men | 2,088 | 1.9 | 1,931 | 3.2 | 974 | -4.1 |
| Women | 1,421 | 4.1 | 1,542 | -3.2 | 774 | -18.4 |
| Hwvs | 1,323 | 2.6 | 1,401 | -1.8 | 667 | -14.9 |
| Hwvs/Ch | 5,506 | 8.4 | 5,978 | 1.5 | 2,695 | -19.7 |
| ABC1 Adults | 2,265 | 1.7 | 1,915 | -4.5 | 1,258 | -19.2 |
Commercial Impacts
ITV1 and Channel 4 saw commercial impacts fall across all categories year on year. ITV1 saw the most significant loss in the Housewives With Children category, which dropped 18.7% and the Women category with fell 15.3% year on year. Channel 4 saw the most notable loss in the Men category which dipped 8.9% year on year.
At the other end of the scale Channel 5 saw commercial impacts increase across all categories with the exception of the Men category, which fell 0.8% year on year. Channel 5’s most significant gain was in the Housewives with Children category, which rose 18.4% year on year. Satellite saw commercial impacts rise across the board with the Women category climbing 23.7% year on year.
| Commercial Impacts | ||||||||
| ITV1 Impacts | % Ch YoY | C4 Impacts | % Ch YoY | C5 Impacts | % Ch YoY | Satellite Impacts | % Ch YoY | |
| Adults | 22960 | -14.60 | 8034 | -5.70 | 5415 | 8.20 | 10387 | 20.50 |
| Men | 9299 | -13.50 | 3566 | -8.90 | 2398 | -0.80 | 5224 | 17.50 |
| Women | 13661 | -15.30 | 4467 | -3.00 | 3018 | 16.50 | 5162 | 23.70 |
| Hwvs | 14673 | -14.10 | 4915 | -4.40 | 3500 | 11.70 | 5601 | 21.30 |
| Hwvs/Ch | 3525 | -18.70 | 1152 | -7.40 | 867 | 18.40 | 2413 | 15.90 |
| ABC1 Adults | 8569 | -13.30 | 3596 | -1.60 | 1856 | 17.70 | 4337 | 17.10 |
Industry News
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