TV Overnights: ITV1 banks Sunday evening peak-slot but BBC One dominates overall
ITV1’s Dancing on Ice secured the highest ratings during prime time last night with 8.7 million peak viewers.
The ice-skating competition picked up more than 8.2 million average viewers and a 30.8% audience share between 6.45pm and 8.30pm, before the Skate Off show pulled in over 7.5 million average viewers and a 28.6% share between 9.30pm and 10pm.
Wild at Heart also held on to the peak share for ITV1 in between the two Dancing on Ice programmes with more than 7 million viewers and a 25.7% share.
However, BBC One dominated the Sunday day-time line-up with its Match of the Day live coverage. The Manchester United v Aston Villa match attracted a high of more than 7 million viewers and a 30.2% average audience share between 2pm and 5.35pm.
It was much of the same on Saturday as well, although ITV1 failed to get a look in during the evening slot. BBC One secured a peak run all day with Saturday Kitchen Live, Football Focus, Six Nations Rugby coverage, Let’s Dance for Sport Relief, The National Lottery, Casualty and Match of the Day.
Ant & Dec’s new Push the Button game show, which sees the duo surprise families each week, only managed to steal the peak share away from BBC One for two individual 15 minute slots at 8pm and 8.30pm. The all-new hour-long programme banked 6.5 million average viewers and a 26.7% overall share for ITV1 between 7.45pm and 8.45pm.
BBC Two’s Winter Olympics coverage, meanwhile, attracted 1.4 million average viewers and a 8.2% share from 7pm onwards on Saturday evening.
On Friday, ITV1’s soap line-up pulled in the peak audience for most of the 7pm to 9pm slot. Emmerdale picked up more than 7.7 million peak viewers, while Coronation Street pulled in over 9.5 million.
However, BBC One’s Live Six Nations Rugby Union coverage of the Wales v France game from the Millennium Stadium in Cardiff attracted more than 4.7 million peak viewers in the post-9pm slot.
Overnight data is available each morning in mediatel.co.uk’s TV Database, with all BARB registered subscribers able to view reports for terrestrial networks and key multi-channel stations.