Twitter to launch ad products in 50 countries this year

Twitter plans to launch its advertising products in 50 countries by the end of the year, in a bid to turn its 140 million users into revenue.

Latin America and west European countries such as Spain and Germany will be the first to get Twitter’s advertising products – promoted tweets, promoted trends and promoted accounts.

Twitter’s chief executive Dick Costolo said there is a “ton of demand” for the products, while founder Jack Dorsey said: “I’m extremely humbled by how quick and broadly Twitter has taken off an how we’ve done building something independent and timeless – this is a company that will last.

“The company has always put itself in a position to choose when it is ready [to make strategic decisions such as an IPO or sale]. We do things when we are ready. We have a good understanding about pacing and have the discipline to make the [right] choices ourselves.”

Read the full Guardian article here.