UK Adspend Hits £14.3bn Record
During 1998, total advertising expenditure in the UK reached £14.3 billion, an all time record according to the Advertising Association (AA). This represents a growth of 7.7% year on year at current prices, or 4.1% in real terms.
Television accounted for 28.2% of this spend, national newspapers 12.5%, regional press 16.7% and consumer magazines 5.0%. Total press, including business and professional, directories and production costs, accounted for 52.3% of total expenditure last year.
Radio advertising continues to lead the market, with a 17.8% growth in revenue year on year. In 1998 radio took a 3.2% share of the total display advertising market. Outdoor & Transport advertising is also growing strongly at present, up by 12.6% to £563 million year on year.
| UK Advertising Expenditure £m | ||||
| 1997 | 1998 | % Change | Share Of Total | |
| National Newspapers | 1,650 | 1,793 | 8.7 | 12.5 |
| Regional Newspapers | 2,237 | 2,389 | 6.8 | 16.7 |
| Consumer Magazines | 660 | 709 | 7.4 | 5.0 |
| Business & Professional | 1,106 | 1,209 | 9.3 | 8.5 |
| Directories | 737 | 780 | 5.8 | 5.5 |
| Press production costs | 577 | 610 | 5.7 | 4.3 |
| TOTAL PRESS | 6,967 | 7,489 | 7.5 | 52.3 |
| Television | 3,704 | 4,029 | 8.8 | 28.2 |
| Direct Mail | 1,635 | 1,666 | 1.9 | 11.6 |
| Outdoor & Transport | 500 | 563 | 12.6 | 3.9 |
| Radio | 393 | 463 | 17.8 | 3.2 |
| Cinema | 88 | 97 | 10.2 | 0.7 |
| TOTAL | £13,286 | £14,307 | 7.7 | 100 |
| Source: Advertising Association | ||||
Advertising Association: 0171 828 2771