UK Adspend Increases By 4.8% In First Quarter Of 2004
The Advertising Association today announced that the advertising market in the UK continues on the road to recovery with expenditure rising by 4.8% in the first quarter of 2004, the strongest growth since the end of 2002.
The survey carried out by the World Advertising Research Centre revealed that total UK advertising expenditure for the last quarter reached £3.6 million with all media, including national & regional newspapers, consumer & business magazines, television, outdoor and direct mail growing, except for cinema which was down 2.9% on last year.
Outdoor and radio was the fastest growing media in the January to March period, posting a healthy increase of 9.1% and 8.3% respectively.
Full details of the results are published in the Advertising Association’s Quarterly Survey of Advertising Expenditure.
| Advertising Expenditure By Medium, Quarter 1 2004 | ||||
| Q1 2004 Adspend | Q1 2004 on Q1 2003 % Change | |||
| £ m | Current Prices | Constant Prices1 | ||
| National newspapers | 511 | 3.2 | 1.9 | |
| Regional newspapers | 796 | 7.2 | 5.9 | |
| Consumer magazines | 191 | 6.3 | 5.0 | |
| Business magazines | 227 | 1.0 | -0.3 | |
| Total press | 1724 | 5.0 | 3.7 | |
| – of which display | 900 | 3.7 | 2.4 | |
| – of which classified | 824 | 6.6 | 5.2 | |
| Television | 880 | 3.7 | 2.4 | |
| Radio | 133 | 8.3 | 7.0 | |
| Outdoor | 185 | 9.1 | 7.7 | |
| Cinema | 38 | -2.9 | -4.1 | |
| Direct mail | 686 | 4.2 | 2.9 | |
| Total measured advertising spend | 3,645 | 4.8 | 3.5 | |
| Source: AA’s Quarterly Survey Of Advertising Expenditure | ||||
Advertising Association: 020 828 2771 www.adassoc.org.uk
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