UK advertising expenditure down 4% in 2008
UK advertising expenditure dropped 4% year on year to £18.6 billion in 2008, according to the latest figures from the Advertising Association.
The Advertising Statistics Yearbook 2009 reveals that this compares to positive annual growth of 4.3% in 2007.
The largest medium was press, attracting 37% of all advertising expenditure, followed by TV with 24% and internet in third place, accounting for just over 19%.
All media apart from the internet (+19%) and cinema (+1%) declined in 2008.
| UK Advertising Expenditure, year-on-year % change | |
| Year-on-year % change | |
| Press | -11.8 |
| Television | -4.9 |
| Internet | 19.1 |
| Direct Mail | -6 |
| Outdoor & Transport | -3.8 |
| Radio | -8.5 |
| Cinema | 1 |
| TOTAL | -4 |
| Note: These figures are inclusive of production costs. | |
| Source: Advertising Association’s Advertising Statistics Yearbook 2009 | |