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UK Advertising Market Was Worth £13bn In 1997
Advertisers in the UK spent a total of £13.1 billion in 1997 according to figures released in the Advertising Association’s Media Pocket Book yesterday.
Of this total press took just under £7 billion and television drew £3.6 billion worth of ads.
Total UK Advertising Expenditure At Current Prices (£m)
| 1991 | 1992 | 1993 | 1994 | 1995 | 1996 | 1997 | |
| National Newspapers | 1,121 | 1,155 | 1,220 | 1,336 | 1,433 | 1,510 | 1,650 |
| Regional Newspapers | 1,628 | 1,640 | 1,715 | 1,871 | 1,963 | 2,061 | 2,237 |
| Consumer Magazines | 506 | 466 | 448 | 499 | 533 | 583 | 660 |
| Business & Professional | 708 | 746 | 714 | 785 | 897 | 1,018 | 1,106 |
| Directories | 504 | 523 | 551 | 589 | 639 | 692 | 737 |
| Press Production Costs | 417 | 427 | 438 | 472 | 514 | 550 | 577 |
| TOTAL PRESS | 4,884 | 4,957 | 5,086 | 5,552 | 5,979 | 6,414 | 6,967 |
| Television | 2,295 | 2,472 | 2,604 | 2,888 | 3,125 | 3,363 | 3,651 |
| Direct Mail | 895 | 945 | 907 | 1,050 | 1,135 | 1,404 | 1,540 |
| Outdoor & Transport | 267 | 284 | 300 | 350 | 378 | 426 | 500 |
| Radio | 149 | 157 | 194 | 243 | 296 | 344 | 393 |
| Cinema | 42 | 45 | 49 | 53 | 69 | 73 | 88 |
| TOTAL | 8,532 | 8,860 | 9,140 | 10,136 | 10,982 | 12,024 | 13,139 |
The Media Pocket Book includes data on circulation and readership of national and regional newspapers and consumer magazines, TV and radio stations, cinema attendance and for the first time sections on the internet and new media, digital TV and media ownership regulations.
The book is published by NTC Publications and costs £26.
Advertising Association: 0171 828 2771 NTC Publications: 01471 411 000