UKTV launches lifestyle channel Really

UKTV has unveiled the logo, idents and ads backing the rebrand of its lifestyle channel, Really, which launches today.

Supported with the line “Really. You couldn’t make it up”, the channel launches alongside a new website.

Created in a Pop Art style by Red Bee Media, the rebrand includes a new logo, four idents, endboards, break bumpers, a full on-screen presentation system and promotional kit plus a 60 second launch promo, with a 30 and 10 second cut down.

Andy Bryant, director, creative at Red Bee Media, said: “UKTV’s ambition to design a new channel set out another exciting challenge for our team in pushing the creative boundaries.

“As we approach the final two channel rebrands, Really is the ninth brand identity, which adds another charismatic dimension to the portfolio overhaul.”

Denise Wild, UKTV’s lifestyle marketing manager, said: “Red Bee Media have done a fantastic job of bringing to life this evocative but fun brand in a way that is sure to appeal to its target audience of young women.

“Its distinct look and feel really do justice to Really’s unique positioning within the lifestyle TV market.”