Underground Ads Influence Tube Travellers

Advertising on the London Underground directly influences tube travellers to buy products, according to research commissioned by Viacom Outdoor.

The Project Siren study, which was carried out by NFO WorldGroup, shows that 39% of regular Tube users have bought something as a result of seeing an ad on the Underground, with 69% claiming to read cross-track posters every time they travel.

49% of AB adults that regularly uses the Tube were found to have made a purchase as a direct result of seeing an ad on the Underground, and a further 57% of Tube users claimed to have been prompted to go somewhere or try something as a result of seeing an Underground ad.

Viacom outdoor has used the research to launch a number of new initiatives on the Underground, including sponsored buskers (see Viacom Outdoor Plans Sponsored Buskers) and ticket gateway advertising (see Viacom Outdoor Plans Sponsored Buskers).

Viacom Outdoor: 020 7482 3000 www.viacom-outdoor.co.uk

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