Understanding Of Internet Is Limited

According to the second wave of the TGI New Media Monitor, awareness of the Internet is increasing steadily, with 68% of the population having heard of it. This rises to 88% amongst ABs, and represents an increase of 13% in awareness compared to research conducted in September 1995.

However, understanding of the Internet is still limited; only 33% say they have a good understanding of what the term “Internet” means and this rises to just over half, 54% for ABs.

These findings, showing there is still a need to educate the population about the World Wide Web, even among business men and upmarket sectors of society, are taken from the November wave of TGI New Media Monitor.

For more information on TGI New Media Monitor please contact Steve Cooke, Marketing Manager, BMRB International. 0181 566 5000