Video highlights from Media Playground 2010: Social Media and Gaming

A keynote speech by Adknowledge’s John Cole and an introductory research presentation by The Nielsen Company’s Brad Little set the scene for the final session of the day – Social Media and Gaming.

The panel urged advertisers to work out their objectives before setting their sights on social media campaigns. Gilles Storme, head of sales EMEA at RockYou, talked of challenges and possible solutions –

Meanwhile, James Cornish, group head at Fox Interactive Media responded to an interesting question from Andrew Walmsley, columnist and founder of i-level –