Videology and AudienceScience in new data partnership

Videology has announced a new deal that will see the video advertising platform provider given access to AudienceScience’s data – making it the first video platform to have access granted.

The agreement gives Videology’s agency and advertiser partners access to behavioural and inferred demographic data covering around 95% of UK and Irish internet users.

The data, which has more than 100 segmented profiles, offers “behavioural sub-categories” which can give brands tailored messaging, meeting the needs of advertisers and agencies who want more granular targeting capability for their video ad campaigns.

The profiles are sourced from a range of websites with content including automotive, business, lifestyle, sport and shopping.

“Being selected as the first video platform to be granted access to AudienceScience data provides enhanced granularity and targeting potential for our UK and Irish clients,” said Anne de Kerckhove, EMEA MD at Videology.

“Delivering targeted campaigns at scale is the holy grail of programmatic buying. By adding AudienceScience to our already strong roster of data partners we are now offering this at a granular, sub-category level, a first at scale for the UK market.”