Viewers “think more highly” of networks that offer streaming options

The latest TV’s Digital Connections report carried out by GfK has revealed that 42% of viewers “think more highly” of networks that make shows freely available via streaming platforms.

During the same timeframe, those that said they expect to be able to watch shows freely on a device of their choice rose from 19% to 34%.

As a result of streaming options and availability, one in three participants admitted to watching less “regular” TV, compared to almost one in four that said they watch more.

Of those that said they use streaming platforms, 27% said that they watch a greater number of shows because of streaming options, which is more than double the figure reported in 2006 (12%).

21% said that they spend more time watching TV content because of digital viewing options.

“Traditional ad-supported TV remains the networks’ biggest revenue source – so anything that impinges on that viewing is a concern,” said David Tice, senior vice president in media and entertainment at GfK.

“While greater time spent with TV content is certainly good news, the notion of ‘digital nickels versus anologue dollars’ clearly applies.

“TV networks need to begin to make the underlying value of digital viewers pay off more consistently.”