The Virgin group is planning a general entertainment television channel, and is hoping to launch it on Channel 5. Robert Devereux, chairman of Virgin Communications has had talks with the ITC concerning the possibility of bidding for the franchise.
The Virgin channel would aim for a main target audience of under 40 – similar to that of its radio station. However, Virgin made it clear that the level of its interest is dependent on the cost of retuning VCRs facing interference. A launch on satellite is possible should Channel 5 not go ahead.
At the meeting yesterday between ministers from the Departments of Trade and Industry and National Heritage, the final decision on whether to give Channel 5 the go-ahead was postponed until next month.
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