Virgin Media unveils first HD ad campaign

Virgin Media has unveiled its first high definition TV advertising campaign, showcasing its growing HD line up.

Virgin Media currently offers 12 HD TV channels – including BBC HD, ITV1 HD, ESPN HD, LIVING HD and, soon to launch, Film4 HD – as well as on-demand HD content.

The new ad airs from 1 May, with its first high profile slot during Britain’s Got Talent on ITV1 and ITV1 HD.

The ads were created by Rainey Kelly Campbell Roalfe/Y&R and directed by Steve Hudson of HungryMan Films.

Ashley Stockwell, executive director of brand and marketing at Virgin Media, said: “As we make HD available to millions of people for no extra fee, our new HD campaign showcases the glorious experience of watching the forthcoming football World Cup, as well as a wide range of entertainment including movies, music, drama and nature in amazing high definition.

“We continue to add to our great range of TV content, giving customers a real choice and making Virgin Media the best TV service around.”