Virgin to air its first TV ad for mobile

Virgin Media has unveiled its first television ad campaign for mobile since the company formed in 2007.

The 60-second ad, which will air on June 24 and run for a five week period, aims to highlight the power of the internet on a Virgin Media mobile phone handset.

The new campaign forms part of Virgin Media’s ‘Powerful Stuff’ series, which features “stunning images and a soundtrack that could catapult 90s alternative rock band, Mazzy Star, back into the limelight”.

Created by Rainey Kelly Campbell Roalfe/Y&R, the ad opens with a man boarding a train and as he pulls his mobile out of his pocket he is immersed in a world of music, film and gaming.

Virgin’s executive director of brand and marketing, Ashley Stockwell, said: “This is an ad that really packs a punch. We wanted to engage people on an emotional level and show them just how much the mobile internet can bring to them, from social media and music to film clips and games, all for less than the price of a packet of crisps.

“Bringing our mobile product back to the small screen has been truly powerful stuff.”

The TV ads are part of a multi-million pound media campaign for Virgin, which also includes print, outdoor and online activity.