Woman’s Own Secures Hovis For NSPCC Sponsorship
IPC’s leading women’s weekly, Woman’s Own has teamed up with Hovis to publicise and support the NSPCC.
The campaign, entitled “Happy Endings”, will encourage children to write a story with a happy ending. The winning entry will be published in Woman’s Own and promoted on special loaves of Hovis bread.
According to IPC, the partnership will ensure that the campaign is well communicated in support of the NSPCC and provide both Woman’s Own and Hovis with excellent exposure to each other’s consumers. It is predicted that over the four week campaign period the Happy Endings loaves featuring Woman’s Own will reach 22% of households across the country.
Commenting on the initiative, Elsa McAlonan, editor of Woman’s Own, said: “We are delighted to be involved in such an important cause with Hovis and the NSPCC. I have no doubt that Woman’s Own will raise awareness of this worthwhile cause as well as possibly discovering the next budding J.K Rowling out there.”
Clare Heywood, brand manager for Hovis, added: “The partnership with Woman’s Own is an innovative new approach for Hovis that will help generate support for our campaign to raise £1 million for the NSPCC. Bringing together Britain’s favourite magazine and Britain’s favourite bread will generate maximum awareness of our Happy Endings campaign.”
The Happy Endings promotion is part of Hovis’ on-going Harry and Hannah Million Pound Challenge which involves a number of fund-raising initiatives for both the NSPCC and their sister charity Children First in Scotland.
IPC’s flagship men’s lifestyle magazine, Loaded, recently appointed Martin Daubney as its new editor following Scott Manson’s decision to step down and launch a new youth title (see IPC’s Loaded Appoints Daubney As New Editor).
IPC Media: 0870 4445000 www.ipc.co.uk
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