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Women’s Weeklies Cut Their Price

Women’s Weeklies Cut Their Price

In a move which is no doubt related to the launch last week of G+J’s Here! (Newsline 04/06), IPC has announced that its Women’s Weeklies Group is to cut the cover price of its two flagship titles Woman and Woman’s own. Prices will drop from 55p to 30p for the June issues on sale June 18th.Both titles have recently suffered losses in circulation (see table below).

IPC’s publishing director Jackie Newcombe said: “There is a great deal of activity in the market at the moment, and as the market leader we are determined to protect our position and to promote Woman and Woman’s Own. This kind of promotion will guarantee that we get good retail display and I am quite certain that both titles will enjoy excellent sales uplifts.”

Women’s Weekly Market

Jl-Dec 94 ABC Jl-Dec 95 ABC %Ch Actual Ch Cover Price Frequency
OK 172,150 207,524 20.54 35,374 1.20 M
Chat 541,423 572,055 5.65 30,632 55 W
Hello! 476,551 494,803 3.83 18,252 1.25 W
Best 564,233 565,388 0.2 1,155 55 W
Woman 812,211 800,099 -1.49 -12,112 55 W
People’s Friend 479,582 467,109 -2.6 -12,473 42 W
Womans Own 795,293 761,024 -4.3 -34,269 55 W
Lady 54,638 52,006 -4.81 -2,632 65 W
My Weekly 423,812 402,588 -5 -21,224 42 W
Womans Weekly 798,177 754,110 -5.52 -44,067 50 W
Womans Realm 351,164 307,237 -12.5 -43,927 55 W
Bella (own) 981,016 831,596 -15.23 -149,420 55 W
Take a Break (own) 1,505,069 1,458,950 -3.06 -46,119 55 W
Eva – 372,295 – – 50 W
Thats Life – 480,218 – – 42 W
Here! 70 W

IPC: 0171 261 6575

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