World Cup Wins On The Web
The World Cup has been the most popular online sports event in history, according to the latest figures from Nielsen/NetRatings.
The research shows that a total of 3.7 million people from 17 countries have visited the official FIFA World Cup website since the tournament began. David Day, international analytical services director at Nielsen/NetRatings, said: “People have been using the web for a number of reasons, from obtaining pre-match information and post match images, to ensuring they are fully up to date with the latest results as they happen.”
Worldwide, the Koreans were found to have visited fifaworldcup.yahoo.com more than any other country, with over 900,000 internet users accessing the site from home since 1 May. However, in Europe, the British led the field with 530,000 users logging on to the site during the same period, followed by the Germans with 500,000 and the French with 310,000.
Since 1 May the Austrians have spent the most time accessing the FIFA sites from home, with an average of 34 minutes per person, followed by the Germans with 31 minutes and people in Hong Kong with 23 minutes. In the UK people spent an average of 14 minutes accessing the site, with each user looking at 17 pages. At work the numbers increased to 18 minutes and 20 pages per person.
The research shows that the sex split of UK users accessing the site from home was 75% male to 25% female. The predominant age group was 35-49 year-olds, with 26% of those accessing the site falling into this age group. In comparison 20% of UK users fell into the 12-17 age bracket and 15% were aged between 25 and 34.
According to Nielsen/NetRatings, other World Cup sites have also experienced significant growth in traffic since the tournament began, with the BBC’s football and World Cup sites showing a similar pattern to the official FIFA site.
The research corroborates a recent survey from Netpoll which predicted that internet would be the preferred medium for keeping up to date with the World Cup matches, behind satellite and cable TV and ahead of daily newspapers, terrestrial TV and radio (see World Cup Pushes Sports Fans Online).
Nielsen/NetRatings: 01865 742 742 www.nielsennetratings.com
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