According to the latest outdoor survey from Concord, the outdoor advertising industry suffered a revenue fall of less than £500,000 in December; this is less than was expected despite poster spending cuts from alcoholic drinks advertisers. Lost drinks revenue was replaced with new campaigns from other sectors, notably audio visual, retail, FMCG and financial services.
Drinks advertisers spent around 27% (£2.5m) less on outdoor advertising this Christmas compared to last. The biggest drinks spenders in December were Smirnoff Vodka and Bacardi rum, who spent over £1m each.
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