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The first full Youth TGI survey will appear at the end of September (fieldwork April – June).
A pilot study was carried out last year, backed by 30 sponsors paying £1,000 each. The go-ahead for the full survey had been dependent on further sponsorship agreement, which has now been secured. Sponsors include agencies, media owners and a few advertisers.
For more details contact; Geoff Wicken (BMRB) on 081-566 5000