The results of the first TGI Youth survey are released this week,revealing that children between the ages of 7 and 19 have a disposable income of £8bn, and even among 7-10 year-olds 50% made their own brand purchasing decision on trainers, for example.
Children watch an average of 5 hours a day in front of a TV screen, 3.6 of those watching television, including cable and satellite, 0.7 hours watching videos and 0.7 hours playing video games.
Youth TGI also covers magazine and newspaper readership as well as TV programmes.
Geoff Wicken TGI 081 566 5000
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