11m People In The UK Visited Social Network Sites In 2007
A new report from eMarketer estimates that 60.5% of the UK population, or 36.8 million people, went online at least once per month in 2007. Of those, 30% – 11 million people – visited social network sites at least once per month.
“As in the US, the demographics of UK social network users have broadened, but the youth market remains the core audience,” added Williamson.
The recent MediaTel Group Playground event saw a panel debate the future of social networks, with some panellists predicting that niche networks will become more popular (see Niche Networks Could Be Future Of Social Networking).
In separate research, eMarketer forecast that UK advertising spending on social network sites would rise 77% to £115 million this year, with marketers projected to spend £285 million in 2012 (see Strong Adspend Growth For Social Networking Sites).