12Snap Forms Mobile Marketing Partnership With MTV

12Snap has been selected as MTV’s “preferred partner” for mobile marketing activity in the UK and Ireland.

The deal will see 12Snap’s recently created media sales arm, 12Snapmedia (see 12Snap Creates Media Sales Division), work to enhance the revenue potential of the MTV brand by selling the music network’s permission-based database of 16-25 year-olds to its existing and future clients.

The mobile marketing company will also acts as creative consultants for MTV’s mobile marketing campaigns to promote new shows and will deliver no-premium rate SMS traffic for MTV campaigns that are either arranged through 12Snapmedia, sold directly by MTV or created by 12Snap themselves.

Matt Cotton, 12Snap’s commercial director, said: “MTV is a huge global brand which reaches the youth of today and is a major acquisition for 12Snap. MTV are currently collecting key opt-in consumers profile information and seek to extend the value of their proposition to their customers by adding value and targeted text messaging services.”

MTV UK & Ireland’s business development manager, Justin Lello, added: “Mobile marketing forms an increasingly integral part of the MTV interactive advertising and marketing opportunities. Success and growth in mobile marketing will be obtainable only through the careful selection of campaigns and clients.”

The latest figures from the Mobile Data Association (MDA) show that 1.3 billion text messages were sent in the UK during April, an increase of one million on March. The MDA is predicting a continued rise in text messaging for May, with thousands thought to have used SMS to make their bank holiday arrangements (see 12Snap Brings Girls Talk To UK Cities).

12Snap: 020 7534 7300 www.12snap.co.uk

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