An estimated 13.2 million households received an IPTV service in 2007, with nearly 8.4 million IP-enabled set-top boxes shipping worldwide, according to a new study from IMS Research.
The
IPTV: A Global Market Analysis – 2008 Edition report also forecast that IPTV households will grow 52.2% annually though 2012.
This new study examines the worldwide IPTV market from infrastructure to operators, providing analysis on the delivery of linear and on-demand content via IP-based networks by telcos, as well as by cable and satellite pay-TV operators.
Shane Walker, research analyst and author of the study, said: “The increasingly competitive pay-TV landscape with proliferation of new content, triple/quadruple play offerings, and new Internet-based TV services is one of the main factors behind IPTV household growth.
“Another important factor is the rapid uptake of IPTV services in China and South Korea as governments relax regulations restricting deployment and as telcos become more involved with expanding IPTV services.”
The multi-play offerings being rolled out by telcos to gain a competitive advantage include a combination of IPTV, VoIP, Internet, mobile and premises security in addition to advanced services such as VOD.
In addition to an analysis of current commercial and technological trends surrounding IPTV, the report provides forecasts through 2012 for IPTV households, IP STB shipments and IP STB revenues.
A recent forecast from ABI Research said that worldwide subscribers to IPTV services will grow to more than 90 million by the end of 2013, up from 13.5 million in 2007 (see Worldwide IPTV Subscribers To Reach 90m).
Cesar Bachelet, senior analyst at ABI, said: “The IPTV market as a whole is poised for strong growth, but clearly it will be stronger in some areas than in others. ABI Research anticipates particularly substantial growth in North America and most emerging markets.”
A recent report from market research company, RNCOS, found that the global IPTV market is currently dominated by Europe but it is expected that Asia will emerge as a stronger competitor in coming years (see Asia To Emerge As IPTV Competitor To Europe).
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