13% click through rate on connected TV campaigns, claims Rovi

As part of Rovi’s Smart TV Field Trial in the US, it claims its TV advertising campaigns achieved a click through rate of 13%.

The trial took place in April 2011, and the ads were displayed on Internet-connected televisions and Blu-ray Disc players from Samsung Electronics and Sony.

The Smart TV Field Trial Advertising program is based on the production, delivery, and measurement of campaigns on connected devices and represents a subset of the reach of the Rovi Advertising Network. In addition to a large, worldwide connected-device footprint, the Rovi Advertising Network extends campaigns to cable set-top boxes and entertainment-based Web portals. The Rovi Ad Network represents one of the largest interactive TV advertising footprints on the market today reaching more than 40 million households globally through ad delivery on Rovi guides – a ‘home page’ that connects consumers to great entertainment from an ever widening array of sources.

Read the full article on multichannel.com