15% Of All Radio Listening Now Via Digital
RAJAR has announced radio listening via platform (analogue and digital) for the second time since the introduction of new methodology in January 2007, revealing that 15% of all radio listening is now via a digital platform, up from 12.8% in Q2 2007.
The latest figures show that 8.6% of all radio listening is via DAB (v 7% in Q2 2007), 3% via DTV (vs. 2.6% in Q2, 2007) and 1.6% via the Internet (vs.1.5% in Q2 2007).
Digital listening hours for Q3 2007 are up 13% to 153 million hours per week (v 136 hours for Q2 2007). Listening to digital only services (radio stations which are only available on a digital platform) continues to grow too, up from 4.8 million listeners in Q3, 2006 to 6.2 million in Q3 2007.
| Platform Shares (%) | Digital Listening Weekly Reach (%) | Digital Listening Total Hours (m) | |
| AM/FM | 71.1 | ||
| All Digital | 15 | 28.4 | 153 |
| – DAB | 8.6 | 15.3 | 87 |
| – DTV | 3 | 9.9 | 30 |
| – Internet | 1.6 | 5.1 | 17 |
| – Digital Unspecified | 1.9 | 7.9 | 19 |
RAJAR research shows that listening to radio programme podcasts via an mp3 player has also seen a significant increase, with 2.8 million adults (18.6% of mp3 player owners) now reporting that they have used their mp3 player to listen to podcasts. This is a rise from 1.97 million in Q3 2006.
RAJAR data for radio listening via mobile phone was also announced today, showing that the number of adults (aged 15+) who claim to have listened to the radio via a mobile phone continues to rise steadily.
Year on year it has increased by 29% (7.1% in Q3 2006, v 9.2% in Q3, 2007), and has grown five-fold since RAJAR first started to monitor radio listening via mobile phone in Q3 2002. In addition, 23% of 15 to 24-year-olds say they have listened to the radio in this way, a rise of 21% year on year.
RAJAR: 020 7292 9040 www.rajar.co.uk