2012: The year of “Post PC”
Scott Thompson, Starcom MediaVest’s digital research manager, on the latest edition of Emerging Spaces: Pulse, which looks at tablet devices in 2012 and what the “post PC” world really means…
Falling somewhere between a traditional “PC” and a smartphone, tablets have already had a disruptive effect on PC sales, and with continued growth for the forseeable future look set to have an even more significant impact on the digital media landscape.
On the day of the iPad’s UK launch in 2010, we reported on what we thought of it in terms of the impact on the media landscape; who would be using them, where they would fit into people’s lives, and how they would affect PCs, laptops and online advertising.
2012 will see some significant changes to the tablet market, including a new iPad, a cheaper iPad 2 (currently within £30 of the cheapest laptops available in PC World), and a tablet-friendly version of Windows.
In this edition of Emerging Spaces: Pulse, we take a look at what is happening now that the first generation of owners of these tablet devices is settling in; how they are being used, the impact they are having on media consumption, and how the next generation of tablets is taking shape into 2012 and beyond.
Click here to download the full report in PDF format.