2018 Media Research Awards – shortlist announced!
The 2017 winners
The final shortlist for the 2018 Media Research Awards has been revealed.
Hosted by Mediatel, the awards recognise and celebrate those organisations and individuals that are driving innovation and development in UK media research.
A ceremony will take place on 28 February following a prestigious gala lunch at Banking Hall in central London.
New for 2018 – and to reflect the sheer volume of entries for Best Custom Research – the category has been split between Trade Body, Media Owner and Agency.
A Grand Prix winner will also be announced during the ceremony.
The entries, which reflected the wide range of businesses that are pushing the limits in the media research industry, have been whittled down to the following shortlist:
Best Custom Media Research Project – Trade Body
Magnetic – Short-termism: Causes, Consequences & Remedies
Newsworks – Sample of One
Radiocentre – Radio: the Brand Multiplier
Thinkbox – Get With the Programmes: unlocking the power of TV partnerships
Best Custom Media Research Project – Media Owner
BBC – Understanding Media and Memory
Channel 4 – Contextual Moments
Exterion Media – The Engagement Zone: London Underground
Global – Middle England in Brexit Britain
Best Custom Media Research Project – Agency
IPSOS Mori – Royal Shakespeare Company Emotional Engagement
Manning Gottlieb OMD – Challenger brands to Estée Lauder
Wavemaker – FB intelligence (WM FBi)
J Walter Thompson and Mindshare – Speak Easy
Best International Media Research Project
BBC World Service – Attribution
Carat – Trust
IPSOS Connect – F1: Pushing the limits
OMD EMEA – Retail Revolution: Artificial Intelligence
Best Media Research Tracking Project
GfK – SVOD Content Tracker
MediaCom – Connected Kids
the7stars – Untangling the fairylights: festive tracking study
Best Social Media Project
BBC World Service – Picture Perfect: Standing Out on Social
Carat – Kellogg’s #BecauseYum
Wavemaker – FB intelligence (WM FBi)
MediaCom – Social Listening Project, ŠKODA Tour De Celeb
Best Use of Data Sets
DCM – DCM Planner
‘Hello London (Exterion Media & TfL) – Abi & Ali: TfL Audiences’
SCB Partners, Havas and Channel 4 – All 4 Taste Segments
The Telegraph – TMG Audience Segmentation
Thinkbox – Get with the Programmes: unlocking the power of TV partnerships
Excellence in Measuring Effectiveness of a Media Campaign
Carat – Kellogg’s OBB
Channel 4 – Contextual Moments
Future Thinking – Human Made Stories: Volvo and Sky Media
Excellence in Research Presentation
Newsworks – Getting closer to the Great British public
Radiocentre – Radio: the Brand Multiplier
Trinity Mirror Solutions – When Trust Falls Down
Media Agency of the Year
Manning Gottlieb OMD
Wavemaker
the7stars
Media Owner/Trade Body of the Year
Global
Magnetic
Newsworks
Research Agency Team of the Year
house51
Ipsos connect
Kantar Millward Brown
Chaired by Richard Marks, director of Research the Media, the nominees were placed in the hands of a number of high-profile research experts.
Denise Turner, insight director at Newsworks; Kristin Bayliss, global account measurement lead, Facebook, and David Brennan, founder of Media Native, joined Richard Shotton, deputy head of evidence at OMD; Brian Jacobs, founder director, Enreach; Lynne Robinson, research director, IPA; Catherine Blizzard, director of marketing and audiences, BBC World Service; Jonny Protheroe, head of UK market insights, Google, and David Pidgeon, editor, Mediatel Newsline.
“These awards continue to grow, not just in terms of the number of entries, but also the breadth of companies and the range of highly-relevant topics,” said Marks.
“This year’s shortlist reflects that media research is very much about attempting to understand the zeitgeist in a time of rapid technological and political change. How to market to a deeply Brexit-divided Britain? How are people actually using voice assistants and VR? Is the presenter effect still relevant? How do we track content and advertising across devices and platforms?
“The judges are reassured that now, more than ever, research and data have a vital role to play in providing the currencies and insights that will ensure the future growth of the media industry.”
Last year the winners were led by Newsworks, which took the Grand Prix prize along with Gold in the Best Custom Media Research for its ‘How People Buy’ project – as well as picking up the award for Trade Body of the Year.
Tables are now available for the 2018 event – click here to book.
Join in the conversation on Twitter – @MediatelNews #MMRAs