2025 AMRAs: Finalists revealed
The Media Leader can announce the finalists of the 2025 Adwanted Media Research Awards.
Media owners that have made the finalists list include JCDecaux and Channel 4. Meanwhile, trade bodies to have been nominated include Thinkbox, Radiocentre and Newsworks, and agencies include OMD and Havas.
See below for the full list of finalists.
It has been another bumper year of entries. Now in their 10th edition, the awards celebrate the businesses that best demonstrate the excellent work taking place in the media research industry.
Winners will be announced at a lunch ceremony at Banking Hall in London on 5 March. Tickets are now available for the event.
Belinda Beeftink, outgoing research director at the IPA, led the judging panel as head judge.
The other judges were: Ruth Chalisey, former insight director, EssenceMediacom; Ian Dowds, CEO, UKOM; Martin Greenbank, senior director, product (global), Kantar Media; Stef Hrycyszyn, customer engagement lead, Jicmail; Joe Lewis, director, Measured Media; Omar Oakes, former editor-in-chief, The Media Leader; Ruth O’Neill, insight partner, Havas Media Network; Anna Sampson, owner, Anna Sampson Consulting; Sarah Sanderson, managing director, The Lawyer; Peter Stevens, head of commercial insight, Bauer Media; Michael Tull, head of strategy and insight, Digital Cinema Media; Louise Twycross-Lewis, head of insight, PHD; Denise Turner, CEO, Route; Amanda Wigginton, founder and director, AWC Ltd.
The event is sponsored by Brand Metrics, UKOM, Audex, Brainsights, Dynata, Kantar Media, On Device and Potentia.
Find more information about the awards here.
Full list of finalists
Best Custom Media Research Project — Trade Body
- Newsworks and Colourtext — Youth: News Matters
- Radiocentre and Colourtext — Radio: The Performance Multiplier — Helping Radio Punch-Through its Performance Marketing Ad-spend Plateau
- Thinkbox & Map-the-Territory / Tapestry Research — Context Effects
- Thinkbox & Ebiquity / EssenceMediacom / Gain Theory / Mindshare / Wavemaker UK — Profit Ability 2
Best Custom Media Research Project — Media Owner
Sponsored by AudEx from TRP and Sopra Steria
- BBC and MTM — TikTok: Behind the Filter — is it an Opportunity or a Threat to the BBC?
- Global and Tapestry Research — Why Audio is Your Secret Weapon in the Era of Distraction
- JCDecaux and System 1 — Starting Brand Revolutions through Creative Testing
Best Custom Media Research Project — Agency
- Acacia Avenue and Marks & Spencer — Substance over Style: Creating New Models for New Media
- Havas Media Network, Lumen and Brand Metrics — The World’s Largest Attention and Outcome Study
- Hearts & Science — Solving the Consideration Conundrum with The Category Entry Point Tool
- Hearts & Science — Creating an Industry First Attention Study for The National Lottery
Best Custom Media Research Project — Budgets under £50,000
- Hearts & Science — Solving the Consideration Conundrum with The Category Entry Point Tool
- NSPCC and OMD UK — Cracking Christmas Donations for NSPCC
- Trinity McQueen and Channel 4 — Picking the Winners: How to Predict Successful TV shows
Best Custom Media Research Project — Supporting Diversity in Media and Advertising
- Channel 4 and Sonder — Black in Business Impact Evaluation
- OMD UK — The Real Britain Series
- Tapestry Research and Paramount — Industry in Progress
Best Media Research Tracking or Syndicated Project
- PepsiCo and OMD UK — PepsiCo Passive Cross-Media Measurement
- Wavemaker UK and Keep Britain Tidy — Cleaning Up Britain’s Streets Using a Duck and a Butt Box — How Monitoring Behaviour Change Brought New Products to Market to Make Britain a Better Place to Live
Best Use of 1st Party or 3rd Party Data
Sponsored by Dynata
- British Gas and OMD UK — British Gas Dynamic Audiences
- JCDecaux and STRAT7 — Location-Based OOH Evaluation: Targeting Audiences Where They Live
- On Device, RealityMine and PHD — Breaking Through Walled Gardens: Harnessing First and Third Party Data to Unlock Actionable Social Media Insights
- Wavemaker UK — Revolutionising the Betting Market with Revealing Insight and an Innovative Geo-Targeted Campaign
Best International Media Research Project
Sponsored by Brainsights
- Google, MTM and Ipsos — The Relevance Factor
- JCDecaux and Ipsos — First Class Advertising — The Enduring Magic of Airports
- Kantar Media and BBC World Service — Global News Brand Tracker
Pulse of the Nation
- Channel 4 and Craft — Too Much to Watch
- RISJ and Craft — OK Computer? Public Attitudes to the Use of AI in News
- Wavemaker UK — Being the voice of Londoners
The Adrian Edwards Award for Best Use of Datasets
In partnership with Barb
- Bauer and the7stars — Think National; Act Local
- Digital Cinema Media — AV Reach Maximiser
- Radiocentre — Listen Up! How to Create Audio Advertising that Stirs the Passions and Drives Business Profits
- the7stars — the7stars Atlas — Regional Testing with 99.9% Accuracy
- Thinkbox & Ebiquity / EssenceMediacom / Gain Theory / Mindshare / Wavemaker UK — Profit Ability 2
Best Representation of Data
- Newsworks and Colourtext — Youth: News Matters
- Ozone — Planning Ahead for 2024 with Reading the Nation
- TRP Research and Sopra Steria — AudEx Visualise
Research Effectiveness
- Channel 4 & BVA BDRC — Ad Experience: Reduced Ad Load and Ad Innovation
- JCDecaux and Talon — Location Location Location: A New Model to Measure Media Effectiveness
- We Are Family — BBFC Classification Guidelines
Media Agency of the Year
Sponsored by Kantar Media
- Hearts & Science
- OMD UK
- the7stars
Media Owner/Trade Body of the Year
Sponsored by On Device
- JCDecaux
- Thinkbox
- UKOM
Research, Data or Measurement Company of the Year
- Differentology
- MTM
- Tapestry Research
Rising Star
Sponsored by UKOM
- Nick Drewe — JCDecaux
- Matthew Irwin — Kantar Media
- Michael Rozanov — the7stars
- Alex Westfield — Wavemaker
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