3 To Launch Mobile World Cup Show
Mobile media company 3 is to launch an irreverent World Cup themed show on its mobile TV service, with previews and reviews of the tournament’s action every day throughout the event.
The show, called Berlin or Bust, which features stars like the Kaiser Chiefs and Ray Winstone and includes segments presented by Ally McCoist, will be available free to all 3 customers throughout the tournament.
Those same lucky customers will be able to tune in to two daily editions of Berlin or Bust‘s flagship show, timed for fans to watch on their way to or from games.
3’s World Cup related mobile TV programming also includes free four minute highlight packages of all of the 64 matches just five minutes after each match ends.
A new match centre application for the 2006 FIFA World Cup will also offer minute by minute text commentary and in match stats from every game.
Graeme Oxby, Marketing Director of 3 UK, said: “This is the first World Cup since the launch of 3G and we expect to see a massive difference in the way fans keep up with the action when compared to 2002. 3 has been keeping football fans up-to-date for the last three seasons with Premiership highlights, match updates and news and now it’s time to take this expertise into the World’s biggest sporting tournament.”