4oD banks 44m views in November

November proved to be the most popular month so far in 2011 for VoD viewing – with Channel 4 catch up and archive content attracting 44 million views during the month, across all the platforms on which 4oD is available.

Teen drama Misfits was the most viewed series in November, clocking up 3.5 million VoD views, according to Channel 4.

Channel 4’s long running youth drama series Hollyoaks proved to be a consistently popular 4oD performer, attracting 3 million VoD views, up half a million on October’s total. Made in Chelsea followed a close third, with 2.8 million VoD views throughout November.

Drama series Top Boy and Fresh Meat are still a hit with 4oD users, drawing 2.4 million and 1.8 million VoD views respectively, during November.

Year to date, long form VoD views have now risen to 387 million, an increase of 17.3% year on year.

Entertainment was once again the most viewed genre, bringing in nearly 15 million views throughout November, an increase of over 4 million compared to October, due to the success of series such as Derren Brown: The Experiments, Tool Academy, and 8 out of 10 Cats.

The popularity of Misfits, Hollyoaks, Top Boy and Fresh Meat delivered a strong monthly total for Drama, with over 11 million VoD views throughout the month to the genre.

On the main 4oD platform, 4oD on Channel 4.com, average monthly unique users rose to 5.1 million, up from 4.2 million in October.

Read the full November 4oD report here.