53% of Americans have watched TV shows via streaming

New research from Harris Interactive shows that over half of Americans have streamed TV programming across a variety of devices.

While streaming may not be currently overtaking traditional TV viewership methods, 30% of Americans have the ability to watch streamed programming on their TV sets (19% via set top boxes or game systems, 17% via Internet-compatible TV sets), and 20% list streaming as among the ways they most often watch TV programmes.

Though they are watching television programming on a TV screen, whether over the air or through cable or satellite providers, American are far from unanimous on how they do so: while over half (56%) identify a live feed as one of the ways they most often watch TV programmes, roughly three in 10 each specify watching recorded (32%) or cable/satellite provided on-demand (29%) programming.

Despite US adults clearly seeing streaming as a viable viewing option, TV screens are far from endangered: when asked to select the way or ways in which they most often watch television programmes, 89% Americans point to live TV.

More information can be found over at Harris Interactive.