62% of smartphone users have shopped via their mobile

62% of smartphone users in the US have purchased physical products via their mobile handsets in the last six months, according to new research by Adobe.

The survey found that 45% of respondents spent $249 or less over the six-month period.

By comparison, Adobe estimates that the average annual online spend per shopper is $1,139 (in 2010).

iPhone users, men and consumers aged between 30-49 are said to make mobile purchases more frequently, buy goods in more categories and spend more time shopping via their smartphone.

66% of iPhone users also claim to have spent $250 of more on mobile purchases in the last 12 months (compared to 58% of Blackberry users).

Consumers spent most of their money of entertainment (including films, music and games), followed by clothing, shoes and jewellery, according to Mobile Commerce Daily.

28% of respondents purchased electronics and books, while 26% spent money on magazines and newspapers via their mobile.

Two-thirds of those questioned preferred to shop via a browser rather than an app.

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