According to a new YouGov survery, 96% of iPad users already own another Apple product, such as an iPod, iPhone or Mac.
It took place between 27 July and 2 August 2010, after the iPad was launched in the UK.
YouGov’s technology and telecoms research manager, Russell Feldman, said: “By Christmas this is expected to be a much more crowded marketplace, with a number of consumer goods brands providing alternatives to the iPad.”
The company sold 3.47 million Macs, 8.4 million iPhones, 9.41 million iPods and 3.27 million iPads during the second quarter of this year.