Now TV launches for iPhone and iPad

Sky’s Now TV has been launched on iPhone and iPad to compete against LoveFilm and Netflix’s iOS services.

Although Now TV’s subscription costs significantly more than LoveFilm and Netflix (£14.99 compared to £4.99 and £5.99), Now TV promises to release five new films every week which are not available through its competitors – along with a large collection of pay-as-you-watch programmes from Sky.

For £14.99 a month Now TV subscribers can benefit from an all you can eat service with Sky Movies Pass or they can opt for a pay and play movie priced between 99p and £3.49.

Now TV’s launch promised, “no contract” and “no waiting around” in an attempt to separate itself from competitors and offer a service with content people will want to watch.

In future, Now TV will look to offer Sky Sports as part of the service, which will undoubtably make Now TV a fierce competitor in the market.