Tablet TV: the new medium

Writing in the Digital Home Observatory blog, Strategy Analytics Vice President and Principal Analyst David Mercer suggests that behaviour and usage patterns for Tablet TV consumption could present opportunities for content providers to drive revenues associated specifically with tablet viewing.

“The television industry is still getting to grips with the implications of multiscreen,” suggests Mercer. “Nearly a year ago our research (Multi-Screen User Behaviors in the Home) pointed out that ‘multiscreen’ is not a simple concept: different devices attract different behaviour patterns, and content players need to take this into consideration when developing experiences specifically tailored to multiscreen viewers.”

The full article can be read over at Advance Television.