IBM to power new cloud platform for Philips Smart TV

IBM has announced its new cloud platform will power the Philips TV platform for Internet services currently known as IBM SmartCloud Service Delivery for Electronics. The company is hoping to deliver greater interactive services to millions of TV viewers in more than 30 countries in Europe, as well as Brazil and Argentina.

The announcement at the IFA consumer electronics event in Berlin provides IBM cloud services on a pay-per-use basis to TV Vision, an Amsterdam-based joint venture between Philips and TV manufacturer TPV responsible for the development of Philips Smart TV.

TP Vision needed a cloud computing environment resilient enough to support unexpected service demands at any given time when millions of TV units access a variety of services on its network.

“IBM’s cloud platform allows us to place the service and application intelligence into the cloud, and reduces the complexity of managing software in the TVs for our consumers,” said Albert Mombarg, head of Philips Smart TV at TP Vision.