UPC launches second screen app TV Buzz in Ireland

UPC, Ireland’s largest digital cable television provider, has launched TV Buzz app.

TV Buzz is a web-based second screen service that allows viewers of UPC’s digital television service to discuss their favourite programmes in real-time. TV Buzz tracks the current 10 most popular pieces of broadcast content by social mentions from a list of 20 most popular UPC channels.

Rhona Bradshaw, head of marketing at UPC said in a statement, “Social media has added a whole new dimension to watching television. Television is the second most discussed topic on social media which shows that people are now using social media to discuss what they are watching in real-time.

“TV Buzz is a new way to interact with people while watching television and it’s part of UPC’s commitment to providing the best television service in Ireland. Whether you’re watching your favourite soap or catching up on the latest US box sets through On Demand television you can follow the online conversation through one easy to use website.”

The news come a few days after zeebox took on the US market.