Rovi expands advanced TV advertising footprint in Europe

Rovi Corporation has announced Sony has become the latest manufacturer to use the Rovi Advertising Network to monetise its connected TV platforms in Europe.

In collaboration with Rovi, Sony is enabling brands and agencies advertising in the UK, Germany, and Italy to engage consumers by delivering high-impact campaigns as part of the content discovery experience on its connected TVs and Blu-ray Disc players.

Sony becomes the most recent consumer electronics maker in Europe to join the Rovi Ad Network, which represents the largest Smart TV ad footprint in the region and includes connected devices from nearly all leading manufacturers.

“Sony is a household brand and a leading manufacturer of connected TV devices, so they are a notable addition to the Rovi Advertising Network in Europe, which is already generating millions of meaningful impressions for advertisers on a weekly basis,” said Jeff Siegel, senior vice president, worldwide advertising, Rovi Corporation. “We are happy to help increase Sony’s advertising revenue stream, while at the same time increasing our unique scale and inventory in the region, which will enable more brands to effectively reach TV viewers.”

Rovi produces advertising that gets noticed by delivering brand messages to TV viewers while they are searching for something to watch and before they become absorbed in a programme. Rovi’s creative team helps brands optimise campaign creative, which is often perceived by target audiences as content and a valuable extension to the device experience rather than advertising.

Campaigns comprise of display banners that drive brand awareness and lift, which lead to highly immersive branded destinations. Destinations can combine rich graphics, videos, as well as advanced functionality such as RFI options, click-to-call and social media, to help increase engagement times and turn prolonged brand interactions into action.