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Virgin Radio, which launches at the end of April with an adult rock music format, is offering advertisers packages based on guaranteed ratings levels.
The station’s basic 30″ slot rates are predictably lower than those of Classic FM. A slot on Virgin during the breakfast period will cost £650, compared to £800 on Classic.
Mon-Fri | Sat-Sun | 30″ Rate (£) |
---|---|---|
0700-1000 | 0800-1200 | 650 |
1000-1600 | 1200-1900 | 350 |
1600-1900 | 250 | |
1900-2400 | 1900-2400 | 150 |
2400-0700 | 2400-0700 | 50 |