Second screen Top Gear app launches for international viewers
When the 19th series of Top Gear UK débuts on BBC channels across the world over the next few days a brand new second screen app will for the first time accompany the international broadcasts.
Top Gear Bingo! encourages viewers to look out for well-known phrases, cars and items synonymous with the hit motoring entertainment programme, ticking them off on their screens in a similar style to a traditional bingo game.
The free-to-play web app is accessed by logging into the local BBC channel’s website where viewers can invite friends to join them through Facebook, comparing scores while playing along with the live broadcast. A brand new game is available with every episode.
Duncan Gray, commercial director of Top Gear at BBC Worldwide said, “We wanted to create a free Top Gear game that enhances our international viewers’ enjoyment of the show’s premier broadcast.
“Top Gear Bingo! does just that, allowing fans to look out for words, phrases and items that appear, competing with their friends to see who can get the highest score each week via a leader board if you log in with Facebook. And we hope that the unique way we’ve been able to integrate advertisers into the proposition will be well received.”