Leila Travis joins Thinkbox as head of planning

Thinkbox has announced today that Leila Travis, currently Total Media’s Head of TV, is to join the organisation as its Head of Planning. She will start her new role on 29 April 2013.

Leila will be responsible for running Thinkbox’s planning team, including overseeing the development and management of the organisation’s planning tools, market intelligence resources, and training programmes. She is also set to develop Thinkbox’s relationships with agencies to support their TV planning needs. She will report to Neil Mortensen, Thinkbox’s Director of Research and Planning.

At Total Media, Leila was responsible for the management of Television trading, strategy and implementation. Prior to Total Media, she worked at Starcom and Mediaedge. She has worked in planning across a wide range of sectors with brands including as eHarmony, Hotwire, Cadbury and Stella Artois.

“We’re thrilled to have someone of Leila’s calibre and experience joining the team,” said Neil Mortensen, “as well as someone who has such an obvious passion for TV and understanding of its incredible future for advertisers.”